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Mina Elias – Fundamentals of Amazon PPC Sponsored Products

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What You’ll Learn In Fundamentals of Amazon PPC Sponsored Products?

This section includes a full set of pre-recorded videos, which is a comprehensive set of Amazon Sponsored Products Advertising training videos. Going through this list will significantly improve your chances of success, and help you take full advantages of the course. Furthermore, these videos will always be available, and will serve as solid fundamentals you can always refer back to.

START HERE
Campaign Manager Overview
General Strategy
Creating a Campaign
Campaign Nomenclature
Auto Campaigns
Campaign Bidding Strategies
Broad Campaign
Phrase Campaigns
Exact Campaigns
Product Targeting Campaigs (PAT).
Product Targeting Based on Competitors
Product Targeting Based on Who is Targeting Us
Product Targeting Based on Auto
Product Targeting Based on Category
Product Targeting Based on Adjacent Categories
Product Targeting Based on Amazon Suggestions
Calculating ACoS
Bulk Sheets Explained
Bulk Sheets Optimization
Main Sales Drivers
Bulk Sheet Optimization Parameters
Negative Keywords
Search Term Reports
Placement Reports
PPC for Launch
Helium 10 Keyword Research
Brand Campaigns
Using PPC to Rank
Using PPC to Upsell
How to Handle Bleeders
Why You Should Continously Launch New Campaigns
Refreshing Bids Everytime Listing is Optimized
Continuous Improvement
Calculating Total ACoS
Tracking Sessions and Unit Session Percentage
How Buyer Psychology affects PPC
Formula For Deduplicating Keywords from Search Term Reports
How to Calculate ACoS
How to Calculate ACoS
PPC Launch