Keaton Walker – Agency Dominance

What You Get:

• Agency Client Result SOPs, Templates, and Scripts
• Agency Operations SOPs, Templates and Scripts
• Agency Sales SOPs & Slide Decks
• Weekly Group Support & Training Call with Keaton Walker
• Battle Tested GoHighLevel Automations + Pipelines
• Battle Tested GoHighLevel Agency Funnels + Website

Chapter 1: Welcome

How to Get the Most Out of This Program

Join Community

Downloads/SOPs

How to Make Your Money Back ASAP!

Make $5 For Every MISTAKE in This Course

Chapter 2: Business Foundations

The Big Picture

The #1 Skill for Building A Successful Agency

Everything You Know About Business is (Probably) Wrong

How to Buy More Life

Niche Masterclass

Market Research Masterclass

Choosing Your Service

Chapter 3: Business Housekeeping

Choosing a Business Name + Domain

Getting a Professional Business Email

How to Register Your Business

How to Collect Payments

How to Get an Agency Logo

Best Business Credit Cards

Chapter 4: Mindset + Productivity

Overview

Understand

Define

Evolve

Become

Top Productivity Tips

Chapter 5: The Business Model

Intro to Business Models!

Retainer Model

Performance Based Model

1 Off Business Model

Billboard Ads Model

Lead Dealer Model

SaaS Model

Done With You Model

Adding CRM Services

Adding Lead Follow Up

Adding Consulting/Education

Hiring Media Buyers

Chapter 6: Marketing Skills Database

How to Turn Strangers into Paying Customers

Marketing Terms You Should Know

Attention

Copywriting

Leads (Organization, Tracking, Automations, GoHighLevel, Lead Capture, Visual Pipeline, Appointment Setting, and More!)

Appointment Setting Script

Landing Page Sequences

Upsells (Email Marketing – Nurture Sequences, List Farming)

Chapter 7: Marketing Yourself

Our Client Getting System

Crafting Your Offer

High Authority Offers vs Low Authority Offers

Inbound Marketing

Hybrid Marketing

Outbound Marketing

Chapter 8: Sales

Sell People, Not Products (THIS MINDSET IS EVERYTHING)

Inbound vs Outbound – It’s all about TRUST

Setting The Appointment

Sales Calls

Sales Call Recordings/Critiques

Chapter 9: Onboarding

Overview

Putting Your Agreement Together

Ad Platform Tech Management (Facebook Business Manager Overview + Onboarding)

Creating Your Onboarding Form

Chapter 10: Operations

Onboarding

Putting Your Agreement Together

Structuring Your Welcome Call

Client Checkin Call Example

Facebook Business Manager Onboarding

Hiring a Team

Managing a Team

Chapter 11: Marketing Results for Local Businesses

Planning Out Your Campaigns – Checklist For Maximum Results

Local Business Marketing Overview (Facebook Ads, Google Ads, Websites/SEO, Tiktok Ads, Database Reactivation)

Chapter 12: Marketing Results for Online Businesses

Local Business Marketing Overview (Facebook Ads, Google Ads, Websites/SEO, Tiktok Ads, and more.)

Facebook Groups

Content (The Organic Attention Machine, Principles, Youtube, Blog, and More!)

Youtube Ads

List Farming