Malcolm Lawson – YouTube Lead Gen For Real Estate Agents Course

What You’ll Learn In YouTube Lead Gen For Real Estate Agents Course?
Stack #1 – Getting started

In Module 1, you’ll learn the principles behind the YouTube Lead Gen technique to fully understand how you’re going to leverage YouTube to get hot, quality leads.

You’ll also learn all the basics to immediately get started with creating your channel:

Create a brand with banner art which is optimized to attract leads – including a template you can use to create your own
All the important settings to ensure you have full capacity to add custom thumbnails and add other customisations
Stack #2 – How to create videos even if you’re not techy

In module 2, we go over everything you need to know to start making videos which will bring you calls and emails from home buyers and sellers eager to work with you.

You’ll learn about:

Which equipment you can use to create great quality videos without breaking the bank
Which software you can use to edit your videos so they look professional
My 4-step editing process to get the videos looking great in a snap
Finding and hiring an editor if you’d prefer to outsource
Creating a studio in your own home so you can easily create videos whenever you want
The best sites to find music, photos, and videos to complete your videos
Stack #3 – Getting your videos to the top of search

More than 500 hours of video are uploaded to YouTube every minute. You need to be tactical to make sure that your content won’t get lost. In this module, you’ll learn how to ensure that your videos are popping up at the top of search pages daily.

You’ll learn:

How to make thumbnails that get a maximum of clicks
Which words to use in your titles to make them irresistible
How to hack the YouTube algorithm using tags and playlists
How to find the topics and search terms that your ideal leads are searching for
Common mistakes to avoid which can plummet your results
Stack #4 – Optimizing for leads

Now you have your channel up and running and your view count is shooting up. How can you optimize so your content brings a steady influx of potential customers contacting you every week?

You’ll learn to:

Create a sales funnel so each video can produce leads
Dive into YouTube analytics to get the insights on your viewers
Find the perfect time to upload so more potential customers see your videos
Use banner links, video descriptions, clickable watermarks
Pair with Facebook by creating a group funnel and sharing dynamic GIFs so as not to mess with the algorithm