Salma Sheriff – The Social Shells Signature

What You Get?

Module 1: Starting out

This first module is all about getting organised and having the tools in place to work as a freelancer. After this module, you are entirely set up to work online.

You’ll learn:

• How set-up your freelance business as a social media manager
• How to get organised
• Must have tools & systems
• How to set up & use the Facebook Business Manager
• How to use Facebook Creator Studio

Module 2: Social Media Manager

In this module, you will learn everything about processes and workflows a social media manager has to do and to work with clients.

You’ll learn:

• How to find your niche
• Social Media Manager work-flows
• Onboarding your clients
• How to run client discovery calls
• How to create content for yourself and your clients
• How to create a portfolio
• onboarding and email templates

Module 3: Instagram

In this module, you’ll learn everything about the algorithm, strategies and content creation.

• The Instagram algorithm
• Profile set-up (for you and your clients)
• Instagram branding
• Hashtags
• Instagram engagement
• Instagram stories and reels
• Instagram growth hacks
• Manage different accounts on Instagram for clients
• Instagram features including, video, analytics, stories etc

Module 4: Facebook Organic Marketing

In this module, you’ll learn all about organic Facebook Marketing, which includes:

• The Facebook algorithm
• How to create content for clients on Facebook
• Facebook content creation challenge
• Facebook Audio & Podcasts
• Facebook Groups
• Optimise Pages
• Facebook Shops

Module 4a: Facebook Paid Marketing

– Only with Signature Course package –

• How to set up Facebook & Instagram Ads
• How to run campaigns for clients
• iOS14 changes

Module 5: Twitter

This module is all about Twitter and how you can use it for your clients:

You’ll learn:

• Which business types should be on Twitter
• Must know Twitter basics
• Twitter growth hacks
• Twitter spaces
• Twitter & PR

Module 6: Pinterest

The most underestimated Platform. After this module, you will know exactly how to use Pinterest to explode your client’s website and show off your knowledge!

You’ll learn:

• Which business types should be on Pinterest
• Must know Pinterest basics
• How to use Pinterest for website growth
• How to manage Pinterest easily & create content
• Pinterest growth hacks

BONUS: Tailwind

In this bonus module, you will learn how to utilise tailwind in your business from the tailwind experts

BONUS: TikTok

In this bonus module, you will learn how to create great content on TikTok.

You’ll learn:

• How the algorithm works
• How to create converting content
• What tools and resources to use.

BONUS: Social Media Strategy

In this bonus module, you will learn precisely how to create a social media strategy for your clients.

You’ll learn:

• Why do clients need a social media strategy?
• How to create a social media strategy

Module 7: Packaging, Pricing, Invoices & Contracts

After this module, you’ll know exactly what you can charge for your services, how you can professionally invoice your clients and set up contracts.

You’ll learn:

• Pricing your services
• Creating packages
• Setting up contracts with your clients (including contract template)
• Invoicing for your services (including invoice template)

Module 8: How to secure clients

After this module, you will know how and where you can find clients and how to pitch and market yourself.

You’ll learn:

• How and where to find clients
• How to send a pitch message (including templates)

Module 9: Bonus

• Books & Podcasts
• Meditation
• LinkedIn training
• Strategy audit
• Financial training
• Clubhouse 101

Bonus Guest Expert Trainings

• Linkedin training
• Finance training
• Branding & website
• Sales

BONUS RESOURCES

You’ll have access to all the bonus resources like templates, swipe files and downloadables, including:

Templates

You will get contract examples, proposals, email templates, and so many more done-for-you resources!

Video Training & Tech Tutorials

In the video training and how-to’s, you’ll learn how to manage social media accounts and create content. Through my detailed screen-share, you will learn how to use each tool and how to implement it into your business.

Checklists

To help you take action, I have created checklists for each task in each module. This will help you focus on the right tasks and keep you to stay on track.

Workbooks

Each module has a workbook to accompany the video trainings and includes all the links to resources to make your progress even faster.

Templates & Social Media Planner

Organization is key when you are the BOSS so having your task list organized is super important.

When traveling around you need a light planner that still helps you with all your daily, weekly and monthly plans. And it’ll help you keep a gratitude practice!