Rachel Mazza – Advertorial 101 Course

What You’ll Learn In Advertorial 101 Course?
Lesson 1 – Converting Cold Traffic 101

In Lesson 1 you’ll learn how advertorials work and how they’re used across various industries and business models. We’ll also deep-dive into the
psychology behind advertorials and how they differ from sales page copy.
Lesson 2 – Million Dollar Hooks
In Lesson 2 you’ll learn how to create an engaging hook based on your audience’s awareness level so your copy never comes across as spammy or salesy.
You’ll also learn my research system for finding true stories that make an instant personal connection with your reader – building trust and familiarity
quickly.
Lesson 3 – Lighting Speed Advertorial Creation
In Lesson 3 you’ll learn how to design and structure an advertorial that works for your specific industry and business. You’ll learn how to choose from
different types of advertorials, then build a clear outline so it’s easy to write copy that flows smoothly and naturally throughout the piece.
I’ll also share the same templates I used to build out a successful copy agency that exclusively wrote advertorials for clients across dozens of niches.
Lesson 4 – Advanced Advertorial Secrets
In Lesson 4 you’ll learn my simple process for creating advertorials quickly so you can test ideas for your new campaigns. You’ll also learn where to publish
your advertorial, how to use content networks to expand your reach, and how to design an entire pre-sale funnel that transforms readers from cold leads
to profitable customers.