Perry Marshall – Zero to $100k

Zero to $100K grew out of my advice to that couple, and has expanded into a hyper-evolved full course based on concepts I have been developing now
for 15 years. It not only considers where you are right now but warns you of sand traps you could find yourself in two, three, even five years from now even
if you solve your immediate problem.
When I was an engineer, my department had a saying: “How come we never have time to do things right the first time, but we always have time to do
them over again?”

Zero to $100K is for people who want to get it right the first time. Some of us don’t have margins for a “next time.” This is not paralysis of analysis. Nor is it
months of endlessly poring over spreadsheets. And it is certainly not procrastination. This is a way that in just a few weeks you can draw your superpowers
into sharp focus and vividly identify your own unique criteria for success. Knowing in advance the tradeoffs and challenges you are accepting. Because I
believe everyone can find a formula that produces a respectable income and matches their lifestyle, skills and ambitions.
These sessions will deliver rich content followed by live interactive Q&A that vividly illustrates each and every point.
Bend your existing business and market to serve your needs
If you have a modestly successful business today… or if you have a highly successful firm you find frustrating, irritating and aggravating, it’s because of a
mismatch between your innate entrepreneurial DNA and the vehicle you’ve adopted for paying the bills. Zero to $100K empowers you to reassess your
assumptions and Axis Shift your own enterprise so it fits YOU hand and glove.
Course Schedule (live Zoom meetings with tools, Q&A sessions and supplementary materials in the Member’s Area, plus recordings of each live session):
Session 1, Available for Instant Access – It’s all about you. An exhaustive inventory of the greatest God-given asset you have gotten or ever will have:
Yourself. If 10 years from now you’re worth $100 million, you will still be essentially the same human being you are today. We will unearth the true gold
that, often to your surprise, will become the essence of your success. The minute you sign up you will get assignments that you will begin working on
immediately. They will form the raw material of everything that follows.
Session 2 (February 1, 11am ET) – It’s NOT about you! It’s about the market! When you choose the right market based on correct criteria, a good market
will enable ordinary humans to achieve superhuman results. In this session we show you how to discard bad business ideas FAST and jump right to the
great ones. When you apply your superpowers to a market that does not require superhuman skills, superhuman results become reality.
Session 3 (February 8, 1pm ET) – Just as you can make all the music and pictures in the world with only 12 notes and 3 colors, there are only a dozen
business models. A few will fit you. Most won’t. This is the session where the picture really begins to snap in place. We will give you tools that you can use
to quickly assess any opportunity in any market for any person – especially yourself.
Session 4 (February 15, 1pm ET) – Symbiosis. We catalyze the magical overlap zone between your gifts, hot markets, and business models that fit you. We
nail it. Then… we amplify. That joyous experience of pulling down the lever on the water pump and watching gallons of water gush out of the spout.
Session 5 (February 21, 2pm ET) – Templates and Blueprints. Most beginners skip parts 1 to 4, go directly to 5, then wonder why they always feel like a tin
man walking around in a rusty steel bucket. When you do steps 1 to 4 correctly, the last step – then, the operations and marketing, which are the subject of
many of the templates and blueprints in the world’s books, courses and trainings… actually do work! And they do not require superhuman talent. Yes, there
IS a place for “systems” and “turn key processes.” But it’s here. AFTER you have answered the vital questions that everyone else skips. Not before.
Then and only then have we poured the foundations for your new business, new career, re-invention, second business, or adventures as a serial
entrepreneur.
You will get special value from joining us on the LIVE calls because no one can predict what questions participants will ask or what their questions may
provoke. Fully half of these sessions will be live discussion and problem solving.
My co-host, Noah Kronfly, will be moderating and adding color commentary. He is 26, half my age, bringing a far different perspective. By any reasonable
measure Noah is a successful entrepreneur and well ahead of his peers. Yet he has experienced MANY hard knocks including partners bailing, getting
kicked out of deals, vendors failing to deliver as promised, businesses smashing against the cement wall.
He has scars and stitches and is not shy about disclosing them. He will probe, clarify, field questions from the audience and run the Zoom machinery.