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Molly Pittman – Smart Social Media

Original price was: $1,497.00.Current price is: $29.99.

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IMPORTANT

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WHAT YOU’LL LEARN:

 

  • On-demand Training with Laura Palladino

  • 13 sessions of in-depth training videos and how-to tutorials and Q&A recordings

  • 5-step ICOSA Framework for planning, launching, and monetizing social media campaigns

  • Resource library of step-by-step worksheets and fill-in-the-blank templates

  • 4 guest instructors who are experts in their field

  • BONUS #1: Ambassador Blueprint ($397 value)

  • BONUS #2: Zipify Pages – 2-month Membership ($194 value)

 

 

SESSION 1

Think Like a Social Media Manager

COURSE VIDEOS

  • Welcome to Train My Social Media Manager
  • How to Think Like a Social Media Manager
  • SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
  • Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
  • Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
  • Session 1 Q&A and Feedback

 

 

SESSION 2

Forging Your Brand Identity

COURSE VIDEOS

  • Forging Your Brand Identity, with Ezra Firestone
  • Session 2 Q&A and Feedback

RESOURCES

  • Brand Identity Worksheet

 

 

SESSION 3

Finding Your Customer Avatar

COURSE VIDEOS

  • Why Customer Avatars Are Key for Social
  • How Do I Find My Avatar?
  • Getting Into the Mind of Your Avatar
  • Transformation Grid
  • Session 3 Q&A and Feedback

RESOURCES

  • Customer Persona Example from BOOM!
  • The Customer Persona Canvas
  • Customer Avatar Questionnaire
  • The Transformation Grid

 

 

SESSION 4

Setting Social Media Goals

COURSE VIDEOS

  • Setting Social Media Goals
  • Facebook Walkthrough
  • Instagram Walkthrough
  • YouTube Walkthrough
  • Which Advertising Platforms Should I Use?
  • Session 4 Q&A and Feedback

RESOURCES

  • Goal Setting, Achieving & Measurement Worksheet

 

 

SESSION 5

Content Strategy & I.C.O.S.A.

COURSE VIDEOS

  • Content Strategy & The I.C.O.S.A. System
  • Session 5 Q&A and Feedback

 

 

SESSION 6

Content Ideation

COURSE VIDEOS

  • ICOSA Deep Dive: Ideation
  • Agora Walkthrough
  • Evaluating Content Performance with Google Analytics
  • Session 6 Q&A and Feedback

RESOURCES

  • The Content Grid
  • The Content Marketing Funnel

 

 

SESSION 7

Content Creation

COURSE VIDEOS

  • ICOSA Deep Dive: Creation
  • Video Formulas
  • Video Gear
  • Blog Process, with Colleen Taylor
  • Editing for Consumption, with Russ Henneberry
  • Visual Systems, with Alison Matheny
  • Video Content Formulas, with Ezra Firestone
  • Session 7 Q&A and Feedback

RESOURCES

  • Template: Blog Post, Email & Social
  • Video Gear Order List
  • Headline Formulas

 

 

SESSION 8

Content Optimization

COURSE VIDEOS

  • ICOSA Deep Dive: Optimization
  • IGTV: Resizing
  • Creating Quote Images
  • IGTV: Converting Horizontal Video to Vertical
  • Session 8 Q&A and Feedback

 

 

SESSION 9

Content Syndication

COURSE VIDEOS

  • ICOSA Deep Dive: Syndication
  • How To Upload A Video To YouTube
  • How To Upload A Video To Facebook
  • Pinterest Pin Tutorial
  • IGTV: Uploading Tutorial
  • How To Upload To Instagram Stories
  • Session 9 Q&A and Feedback

 

 

SESSION 10

Content Amplification

COURSE VIDEOS

  • ICOSA Deep Dive: Amplification
  • Amplifying a Blog Post Via Email
  • Session 10 Q&A and Feedback

 

 

SESSION 11

Content Data & Analysis

COURSE VIDEOS

  • ICOSA Deep Dive: Analysis & Re-ICOSA
  • Engagement Data in Facebook Creator Studio
  • Analyzing Content Performance in Google Analytics
  • Looking at Post Data in Agora Pulse and Klaviyo
  • Session 11 Q&A and Feedback

 

 

SESSION 12

Customer Communication

COURSE VIDEOS

  • Handling Customer Feedback / Protecting Your Brand’s Reputation
  • Session 12 Q&A and Feedback

RESOURCES

  • Responding on Social: Macro Examples

 

 

SESSION 13

Giveaways

COURSE VIDEOS

  • Giveaways
  • Social Contests
  • Session 13 Q&A and Feedback

RESOURCES

  • Giveaway Rules
  • Giveaway Checklist

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