Jenna Kutcher – The List to Launch Lab

What You’ll Learn In The List to Launch Lab?
PART I: Core Principles to Uncomplicate Your Email Strategy
Let’s break down the basics in a way that’s easy to understand and implement. We’ll cover
how email marketing works, how to leverage other channels you already have, and how to
repurpose your content cross-platform so you’re not creating more work for yourself—and
instead guaranteeing your content actually gets seen by the people who need it!
Learn the Application in Action Method to give you confidence to move forward
with a roadmap for your first (or next!) 1k list subscribers, even if you’re starting
with ZERO understanding of how email lists actually work.
I’ll show you my step-by-step Strategy to Sell system to discover what your
audience wants to learn from you and will one day want to pay you for!
Identify your ideal client so you know how to serve your audience BEFORE you build
your list.
Master my Five-Point Email Process technique to outline your game plan &
guarantee you stand out in inboxes and give a great experience.
BY THE END OF THIS MODULE, YOU’LL HAVE A CLEAR UNDERSTANDING OF EMAIL
MARKETING STRATEGY AND THE CONFIDENCE TO APPLY WHAT YOU’VE LEARNED TO
YOUR OWN BUSINESS.
PART II: From Plan to Practice: Implementing Your Email Marketing Strategy
I’ll guide you through the process of creating your first freebie, promoting it, and using it
to build your email list. You’ll learn how to create a lead magnet that resonates with your
target audience, and how to create landing pages that convert visitors into subscribers.
We’ll also cover the best practices for promoting your freebie through social media, email,
and other channels

magnet that lures in exactly the type of readers who want to listen to what you have
to say.
Guarantee list growth when you learn the email list mistakes most people make
when they first start out or try to do this on their own.
Plus, I’ll give you my framework for Using Social Media to Grow Your List, so you
can start turning your Instagram and Facebook followers into converted email
subscribers.
BY THE END OF THIS MODULE, YOU’LL HAVE A SOLID UNDERSTANDING OF HOW TO
CREATE A POWERFUL LEAD MAGNET, PROMOTE IT EFFECTIVELY, AND GROW YOUR
SUBSCRIBER LIST WITH ENGAGED AND INTERESTED SUBSCRIBERS.
PART III: Maximizing Your Email Marketing Results
Learn how to analyze and evaluate your email campaigns to identify what’s working and
what’s not. I’ll guide you through the process of setting goals, tracking metrics, and using
data to make informed decisions about your email marketing strategy. You’ll gain valuable
insights into your audience, your content, and your messaging, and learn how to leverage
this information to optimize your campaigns for maximum impact.
My step-by-step Know Your Metrics Checklist will help you navigate with clarity the
top five metrics to track and how you can quickly and easily impact them,
optimizing your results as you continue to grow and serve your list.
Plus, we’ll go over the role that metrics play, industry benchmarks, and how YOU
(yes you, the newbie!) can tweak and tailor your email strategy to drive massive
results.
BY THE END OF THIS MODULE, YOU’LL BE EQUIPPED WITH THE SKILLS AND KNOWLEDGE
YOU NEED TO DIAGNOSE THE STRENGTHS AND WEAKNESSES OF YOUR EMAIL
MARKETING CAMPAIGNS AND TAKE ACTION TO ACHIEVE EVEN GREATER RESULTS.