Ezra Firestone – Smart Ecommerce

What Smart Ecommerce Will Teach You:

You get 12 hours of education that combine high-level, real-life examples and step-by-step tutorials to set up my Ecommerce System for your brand.

Combine that with all my top tools, templates and resources, and you’ll have everything you need to build a rock-solid foundation that also suits the lifestyle you want.

• EZRA’S ECOMMERCE SYSTEM:

  for building, scaling & selling successful 8-figure brands.

• 6 MODULES WITH 100 VIDEOS:

  that combine high-level strategy, real-life examples & step-by-step tutorials.

• EARLY ACCESS:

  two modules available with additional ones releasing biweekly

• BETA PRICING:

  to lock in the best deal on this course (including during our holiday promotions), guaranteed.

• LIFETIME ACCESS:

  with content updates, new resources & added bonus material.

• $1,497 IN BONUSES:

  turn ideas into high-quality goods to help grow your business with Smart Product Creation

• 

• MODULE 1

  Crucial Cornerstones Of Ecommerce:

  • The Goal
  • “This is The Best Time to Get Started in Ecommerce”
  • The Ecommerce Business Model
  • The 6 Competitive Advantages
  • Advantage 1: Mission, Brand & Ethos
  • Advantage 2: Customer Persona
  • Advantage 3: Strong Financials
  • Advantage 4: Building Your Team
  • Advantage 5: A Site That Converts
  • Advantage 6: Content That Brings Customers Back
  • The Smart Ecommerce Roadmap

  MODULE 2

  Site Architecture:

  • “Who’s My Competitor? It’s the Back Button.”
  • You Are Here: Site Architecture
  • Your Tech Stack Optimizing Your Site for Mobile
  • Examples & Inspiration: Mobile View
  • Funnel Overview
  • Building the Perfect Collection Page
  • Examples & Inspiration: Collection Pages
  • Building the Perfect Homepage
  • Examples & Inspiration: Homepages
  • Seductive Dangers of Over-optimization
  • Ongoing Optimizations
  • “Be Hard and Intentional About It”

  MODULE 3

  Crafting Your Offer:

  • You Are Here: Offer Creation
  • Product vs. Offer
  • The Offer Formula: Building an Offer
  • Proven Offer I: The Butter Chicken
  • Real Brands: The Butter Chicken
  • Proven Offer II: Pre-sells
  • Real Brands: Pre-sells
  • Proven Offer III: The Catalog
  • Real Brands: The Catalog
  • Proven Offers via Zipify Pages
  • Cart Types
  • Using Your Cart to Maximize Revenue
  • Optimizing Checkouts for Conversions
  • Selecting Payments Methods
  • Correctly Communicating Shipping
  • Setting Up Shopify’s Checkout Extensibility
  • The 3×3 Upsell Matrix
  • Offer Metrics & Optimizations
  • “The Offer Truly Is The Secret Sauce”

  MODULE 4

  Automated Email Systems:

  • Email Is Helping You Play the Long Game Too.
  • You Are Here: Email Systems
  • Email Automation: Monetization Recovery
  • Abandoned Cart Email Strategy
  • Abandoned Cart Flows
  • Browse Abandon Email Strategy
  • Browse Abandon Flows
  • Winback Email Strategy
  • Winback Flows
  • Email Automaton: Post-purchase
  • Post-purchase Email Strategy
  • Post-purchase Email Flows
  • Lead Magnets & Monetization Strategy
  • Setting Up Your Popups
  • Hot List Flow
  • Metrics & Optimization
  • Email Marketing Is One Of The Best Things You Can Do For Your Ecommerce Brand.

  MODULE 5

  Traffic Systems:

  • Paid Is The Traffic Source You Want to Rely On
  • You Are Here: Traffic Systems
  • Why Meta Ads: Your New Customer Creation Engine
  • Meta Ads: Butter Chicken
  • Meta Ads: Remarketing
  • Why Google Ads: Accessing the Largest Set of Eyes on the Planet
  • Google Ads: Performance Max
  • User-generated Content
  • Importance of Social Proof
  • The Power of Brand Ambassador
  • Asking for UGC
  • Power Your Growth with Reviews
  • Using What You Already Have
  • When (and How) to Use Influencers
  • Paid Traffic is Where It’s At

  MODULE 6

  The Customer Boomerang:

  • It Cost Five Times More to Acquire a New Customer
  • You Are Here: The Customer Boomerang
  • Inventory Management
  • Leveraging “Ride Alongs”
  • It All Starts with Content
  • Social Media & The ICOSA Strategy
  • ICOSA Walkthrough
  • ICOSA: Juicing Your Content
  • Promotion & Broadcast Strategy
  • Planning Out Your Promos
  • Building Out Your Promo Calendar
  • The 3 Main Promotions
  • Promotion 1: Flash Sales
  • Promotion 2: New Products
  • Promotion 3: Holiday Sales
  • Content & Email Marketing
  • Email Broadcast Metrics & Optimizations
  • Tracking Your Promotions
  • Scaling Your Ecommerce Business
  • Exploring New Products
  • Exploring New Sales Channels
  • Come Back to The Smart Ecommerce Roadmap