Ellen Mackenzie – Dishing Up Digital School

WHAT YOU GET?
60+ engaging video lessons to propel your learning and give you the skills you REALLY need to succeed
LIFETIME access to the course so you can reflect back on lessons during your journey

8x workbooks to help keep you accountable and focused with note-taking
Access to my epic membership group Insiders Club, where you’ll have 2x monthly live streams with me and a place to ask questions, get support and network
with the other students
Module One & Two
Your success starts with the right foundations and that’s what these
lessons are all about. We discuss what your role is as a social media
manager, the customer journey on social plus dive deep into your
mindset, limiting beliefs and confidence-building exercises.
Module Three
Packaging and pricing your services is one of the biggest challenges
new social media managers face which is exactly why we spend an
entire module and 6 video lessons discussing this! We’ll cover finding
your niche, understanding sales psychology, how to use value-based
pricing AND my exact packages and prices when I got started vs what
I offer now.
Module Four
Now that we’ve got our packages, it’s time to sell them! In this
module, we dive into how to sell your services, where to find clients
and what type of clients you should target in your early days of
business. You’ll get exclusive insights into my real client pitches,
copy-paste examples and example discovery calls. Even if you don’t

have experience, what you’ll learn in these lessons WILL book you
your first client.
Module Five
This is the biggest module of the course with 10 video lessons total all
about content creation. Everything from writing captions and creating
the perfect layout through to how to create reels and stories for
clients (or in collaboration with them). What makes this course truly
unique compared to other Instagram marketing programs is these
techniques are all taught in the context of working with clients and
managing other businesses’ social channels.
Module Six
It’s time to take a peek into my systems and strategies for managing
multiple clients and keeping things running smoothly. These lessons
cover how I use Trello and Google Drive to organise client content,
how I schedule posts for clients and how to keep track of analytics
and reporting. In this module you will also get an onboarding
walkthrough and examples of creating a formal strategy document
for a client.
Module Seven
Now that you have your clients and you’ve started making content for
them, you’ll face a new set of challenges. This module dives into

client communication and relationships highlighting things like how
to engage on behalf of clients, what to do with clients that pressure
for growth, setting boundaries against “scope creep” and what to do
with those “ghost” clients.
Module Eight
Contracts, invoices and accounting aren’t the most thrilling topics,
but they’re SO important when you’re setting up your own business.
In these lessons, I’ll share easy strategies for how to manage these
things solo with templates, software and examples from my journey.
Module Nine
This course isn’t just teaching you how to start your social media
business – you’re also going to learn how to scale it! In these lessons
get the inside scoop on what my $10k months look like, how to
increase your prices, outsourcing and more.
Module Ten
In this bonus module we’re going to explore how you can add
coaching and teaching packages to your services. This is a great way
to diversify your packages and I’ll give you the exact steps to starting
this up successfully, plus templates and example coaching structures.

Bonus Guest Experts
It’s time to introduce you to your guest speakers for 2022!
• Kayley Hamilton on how to get PR and media exposure for
your biz
• Certified conversion copywriter Prerna from Content Bistro
• Alastair Maasch on how to set up your business finances and
getting started with investing
• Arneen on all things self-love and mindset as a business owner
• And finally Aksh from Social Media Sprinkle to get you started
with Facebook ads