Brian Tracy – Sales Success Made Simple

What are the simple yet POWERFUL reasons, why the top 20% of sales people make 80% of the sales in every industry? Brian Tracy’ll let you in on the exact
reasons and how you can use these now to see an instant shift in your confidence and your income – starting as soon as today
The 8 laws of the universe… this goes beyond “positive thinking.” If you master all 8 of these, then your success is virtually GUARANTEED to be a walk in
the park
The first step to “ultra-success” in sales , and how to develop laser-focus so you win the inner game of selling for good… Brian Tracy reveal these in the first
few minutes because without this, you won’t make the sales you need and want – PERIOD
Lesson 2: The Development of Personal Power
How “feeling good” directly affects how much control you have over your life, your sales, and your success. PLUS, tips and tactics to feel better about
yourself instantly (these tactics will have a permanent impact on you, and work for you every single day)
How to become unstoppable in the pursuit of your ideal life… plus, the ONE activity that ALL successful people do (and how you can do it for yourself to
join the top ranks of elite sales performers)
Lesson 3: Personal Strategic Planning for the Sales Professional
How to use a “big corporation” strategy to achieve your personal and professional goals in record time… this approach shows you how to control your
destiny, based on what is most important to you, so you can achieve anything and everything you want to
What are the “2 great enemies of mankind,” and why do you have to overcome them to make a sale? Inside, Brian Tracy’ll show you exactly what they are,
and how to overcome them in the easiest way possible
Lesson 4: The Heart of the Sale
Today’s sales process is more complex than it has ever been… do you know why? Brian Tracy’ll break this down for you inside, plus he will give you the
must-have tools and techniques to sidestep this “inconvenience” and strengthen the heart of every sale
The 4 main risk factors in each sale… He’ll show you how to assess them (and ultimately act on them) so you can minimize your risk and maximize every
single selling opportunity
What is the “new” selling model? HINT: It’s a 4-part model, and you’ll see exactly what each part is and how to be strong in all of them, so you’re 10x more
likely to close every sale
Lesson 5: Building Long-Term Relationships
What to do right after you’ve forged a new relationship, and how to do it the right way each time so you can exponentially increase your credibility – and
your income
Think you’re already a good listener? Inside, you’ll discover “The 4 Key Skills of Listening” that will take every sales conversation to the next level… this will
have your prospects immediately trusting your authenticity

The 7 steps to relationship building… if you miss any one of these vital steps, your relationship with your prospect will only grow weaker with each passing
minute (get these right, and your prospects will keep coming back for more!)
Lesson 6: Prospecting Power
Does it always take 50 “no’s” to get to 1 “yes”? The answer is a resounding NO. Inside, Brian Tracy’ll show you how to dramatically IMPROVE that ratio by
making one simple “tweak” to your prospecting strategy
3 things you should NEVER do during a sales conversation. Make any of these mistakes, and you’re pretty much guaranteed to LOSE the prospect (and the
sale!)
Lesson 7: Filling Your Sales Pipeline
How to determine if a prospect is high-quality and worthy of your time… these simple steps will provide you with the framework you need to become
exceptional at having a constant stream of sales – plus, you can repeat this proven process over and over again to explode your levels of success
One thing you MUST do once your pipeline is full, and if you fail to do this, you’ll miss out on all of the “low hanging fruit” – no matter how high-quality
the prospects may be
Lesson 8: The Profession of Selling
Why being a sales person is one of the most important jobs in society… once you fully understand this concept (which I’ll explain to you inside), you’ll turn
into a true professional in your attitude, activities, and performance
The ONE decision to make BEFORE you can double your income in the fastest way possible. Once you make this type of decision, you will notice that
climbing the ladder of success gets easier, faster, and more enjoyable
Lesson 9: Motivating People to Buy
How do you excel at selling, complex products, to complex people, in competitive markets? This is one of the most difficult things to do, and I’ll show you
exactly what to do to make sure you EXCEED everyone’s expectations (HINT: the first step is to listen to what your prospect REALLY wants – not what you
THINK they want)
The specific words to cue in on when talking with a prospect… this will let you uncover the REAL motivation behind the buying decision and move the sale
forward at a faster pace
Lesson 10: Influencing the Buying Decision
How to capitalize on the first 30 seconds of a sale…from the clothes you wear, to the pen you use, you must count on your prospect noticing everything
about you. Inside, Brian Tracy will show you how to create an impressive (and lasting) impression
Why people REALLY buy… He will uncover this (and much more) inside this lesson, and once you have this understanding you’ll see how much easier it is
to control the conversation (and close the sale)
Lesson 11: Making Persuasive Presentations — Part One
How to sharpen and perfect the most critical factor in sales.It’s no secret that presentations are CRUCIAL in the sales process, but did you know that a
single mistake during one can cost you the sale? Inside, Brian Tracy’ll show you exactly what to to do to sidestep these mistakes, and how to continuously
improve your presentation skills
How to increase your odds of making the sale during every presentation. In this lesson, he will show you what to include – and what NOT to include – in
each presentation so you hit the emotional “bullseye” every single time
Lesson 12: Making Persuasive Presentations — Part Two
Why the first 15 words out of your mouth are the most crucial in a sales conversation. Brian Tracy will show you how to set the stage for the entire sales
conversation, plus how to strike the perfect balance between personal and business conversation to create maximum rapport (and maximum results)
The 4 basic personality styles in selling… and how to tailor your sales presentation to each one, so you create instant connection and trust while
shortcutting your way to the sale

Lesson 13: Answering Objections Clearly
Do you always have the right attitude when dealing with objections? Let’s face it, objections come up in nearly every sales conversation. He will show you
how to handle them correctly, along with the right attitude and mentality to have BEFORE the conversation even begins
How to turn objection into opportunity… inside this lesson, you’ll also discover exactly how to transform each objection into an opportunity for you to give
your prospects more information
Lesson 14: Closing the Sale
When 90% of most sales actually take place… after I explain this profound concept inside, you’ll develop the system of meeting specific requirements for
making the sale inside the prospects’ mind – before you even ask for the order!
The 10 closing requirements you must fulfill with every sale… miss just one of these, and your chances of making the sale become very slim. Plus, I’ll show
you the 5 fatal mistakes to avoid when closing a sale
The 7 steps to relationship building… if you miss any one of these vital steps, your relationship with your prospect will only grow weaker with each passing
minute (get these right, and your prospects will keep coming back for more!)