Boyuan Zhao – E commerce Email Masters 2.0

Boyuan Zhao – E commerce Email Masters 2.0 – WHAT YOU GET?

BOYUAN ZHAO – E COMMERCE EMAIL MASTERS 2.0 ONBOARDING

Welcome

Getting Support

For Freelancers (Path To Scale)

For Agency Owners (Path To Scale)

Account Setup

Account Auditing

Emails Explained

What Is Emails?

Interpreting Email Metrics

EMAIL CAPTURE

Email Capture Strategies

Pop-ups

How To Use Quizzes To Capture More Emails

EMAIL CREATION

Plain Text Or Design Emails?

Email Design Modules

Email Copy Modules

Copywriting Frameworks

Copywriting Research

How To Communicate Email Designs To Graphics Team

Email Design Inspo Swipe File

GRAPHIC DESIGN

Graphic Design Intro

Introduction

Email Design Basics

Color Theory

Typography

Visual Hierarchy

Accessibility

Design Thinking

Live Designing

Animations in Email Design

Visual Moods

Email Design Tools

Learn by Copying

Adaptive Email Design

Tips, Tricks and Resources

ACQUISITION FLOWS

Welcome Flow

Abandoned Checkout Flow

Abandoned Cart Flow

Abandoned Product Flow

Abandoned Click Flow

Abandoned Open Flow

RETENTION FLOWS

Customer Thank You Flow (Linear)

Customer Thank You Flow (Product-Based)

Customer Winback Flow

Customer Upsell Flow

Sunset Unengaged Flow

CAMPAIGN PLANNING

Content Calendar Planning

How To Never Run Out Of Ideas

Campaign Frequency

Holiday Campaigns – Best Practices With Examples

Announcement Campaigns – Best Practices With Examples

Content Campaigns – Best Practices With Examples

Sales Campaigns – Best Practices With Examples

Doubling Down Strategy For Sales

2 & 4 Day Double Down Strategy

Black Friday & Cyber Monday

DELIVERABILITY

Do This If You Haven’t Sent A Campaign In A Long Time

What To Do If Your Deliverability Is Bad/Dead

DECISION MAKING

How To Optimize Flows

How To Optimize Campaigns

How To Optimize Pop-Ups

How To Fix Each Metric

COMMUNICATION & REPORTING

Client Onboarding

Communication Principals

PROJECT MANAGEMENT

How To Manage Accounts Using Notion

Notion Demo